Get managed Google and Facebook ads, a contractor landing page, CRM setup, lead forms, daily optimization, and weekly reports.

Done-for-You Lead Generation for Contractors: Managed Ads, CRM, and Website in One Package

Done-for-you lead generation gives contractors a complete system for attracting potential customers, capturing their information, and following each opportunity through the sales pipeline.

Running an ad is only one part of that system.

A contractor also needs:

the right campaign strategy;
a clear service offer;
an effective landing page;
lead tracking;
a CRM pipeline;
fast customer follow-up;
accurate sales reporting.

The DunaHub Growth Package combines managed Google and Facebook advertising with a configured CRM, landing page, public forms, performance tracking, and weekly reporting.

Instead of hiring separate providers for advertising, website development, lead capture, and CRM setup, a contractor receives one connected process:

Ad → Landing page → Lead form → CRM pipeline → Follow-up → Proposal → Job

The goal is not simply to generate clicks. It is to create sales opportunities that can be tracked from the first interaction to the final result.

What is done-for-you lead generation?

Done-for-you lead generation is a managed service in which a specialized team builds and operates the systems used to attract potential customers.

Depending on the strategy, this can include:

Google Ads;
Facebook Ads;
Instagram Ads;
landing page creation;
campaign tracking;
lead forms;
CRM configuration;
pipeline stages;
performance reports;
ongoing optimization.

The contractor still controls the business, service area, pricing, sales process, and customer relationships.

The Growth team handles the technical and advertising work required to bring new opportunities into the system.

This is different from purchasing advertising software and managing everything yourself.

Why do contractors struggle with online advertising?

Online advertising requires more than choosing a budget and clicking “publish.”

A campaign may fail because of problems with:

keyword selection;
location targeting;
campaign objectives;
ad copy;
creative quality;
bidding;
landing page design;
mobile usability;
form structure;
conversion tracking;
response time;
sales follow-up.

A contractor may see poor results and conclude that advertising does not work.

However, the real issue may be that the campaign sends visitors to a slow homepage, the form does not create CRM leads, or nobody follows up after a request is submitted.

Consider this example:

A homeowner clicks an ad;
The website takes too long to load;
The customer leaves without contacting the business.

The advertising platform generated traffic, but the page failed to convert it.

Another example:

A customer submits a form;
The notification goes to an unmonitored inbox;
The company responds three days later;
The homeowner has already hired someone else.

The campaign generated a lead, but the sales process failed to act on it.

Done-for-you lead generation connects the advertising and operational sides of customer acquisition.

What is included in the DunaHub Growth Package?

The package combines several services into one managed system.

Managed Google Ads and Facebook Ads

The Growth team can set up and manage campaigns through Google and/or Meta platforms.

Management includes:

initial setup;
campaign structure;
service targeting;
geographic targeting;
advertising copy;
ongoing monitoring;
daily optimization;
weekly reporting.

The channel mix depends on the contractor’s service, market, budget, and customer behavior.

Configured CRM pipeline

New leads are directed into the DunaHub CRM Pipeline.

A contractor pipeline may include stages such as:

New Lead;
Contacted;
Information Needed;
Estimate Scheduled;
Proposal Sent;
Follow-Up;
Ready to Book;
Won;
Lost.

This gives the company a clear view of what happened after each lead arrived.

Landing page or auto-generated website

The package includes a customer-facing page where potential clients can learn about the advertised service and take action.

Depending on the campaign, this may use a dedicated landing page or the DunaHub Auto-Generated Website.

The page may include:

service headline;
business information;
key benefits;
service area;
customer reviews;
contact form;
call-to-action button;
booking option.

Lead capture forms

The DunaHub Public Forms collect customer information and send each request directly into the CRM.

A form can ask for:

name;
phone number;
email;
service requested;
location;
project details.

Available UTM information can also help identify the traffic source and campaign.

Performance dashboard

The business can review advertising and lead information through the DunaHub structure.

A useful dashboard should help distinguish between:

advertising traffic;
form submissions;
valid leads;
proposals;
booked jobs;
closed sales.

Weekly reports

Weekly reporting helps the contractor understand what is happening without logging into multiple advertising platforms.

A report may address:

spend;
clicks;
leads;
cost per lead;
campaign changes;
observations;
next steps.

Client-owned advertising accounts

The advertising account belongs to the client.

The contractor retains access to:

campaign history;
performance data;
audiences;
advertising assets;
billing records;
accumulated account information.

The Growth team manages the account, but the business maintains ownership.

How does Google Ads work for contractors?

Google Ads can place a contractor in front of people who are actively searching for a service.

Examples include searches such as:

gutter cleaning near me;
pressure washing company;
lawn care service;
pool maintenance;
emergency plumber;
HVAC repair;
residential painter;
concrete coating contractor.

These customers already recognize a need.

A search campaign attempts to connect that demand with a relevant contractor.

A typical Google Ads journey is:

Customer searches for a service;
Contractor’s ad appears;
Customer clicks the ad;
Landing page explains the service;
Customer calls or submits a form;
Lead enters the CRM;
Contractor follows up.

Google Ads can be particularly useful for services with clear search demand and local intent.

However, the number of available searches, competition, cost per click, and lead quality vary by location and service.

How do Facebook and Instagram Ads work?

Meta lead generation ads reach potential customers while they use Facebook or Instagram.

These customers may not be actively searching for a contractor at that moment.

The advertisement can create interest through:

before-and-after images;
project videos;
seasonal reminders;
maintenance warnings;
special offers;
local service messaging;
customer problems;
educational content.

Meta campaigns can generate leads through:

website forms;
instant forms;
messages;
phone calls.

A Meta campaign may be useful for visually demonstrable services such as:

pressure washing;
landscaping;
painting;
epoxy flooring;
pool services;
exterior cleaning.

The creative and offer often have a major influence on performance because the customer is discovering the service rather than actively searching for it.

Should a contractor use Google or Facebook?

The right choice depends on the service and objective.

Google Ads	Facebook and Instagram Ads
Captures existing search demand	Reaches people during content discovery
Strong for urgent or clearly defined needs	Strong for visual and seasonal services
Uses search terms and intent	Uses audiences, creative, and behavior
Customer is already looking	Customer may not be searching yet
Often leads to calls or website visits	Can generate forms, messages, and calls

Some contractors should begin with one platform.

Others may benefit from using both.

Questions to consider include:

Do customers actively search for this service?
Can the results be shown visually?
Is the service urgent?
Is demand seasonal?
Is the service area large enough?
Is the available budget sufficient?
Can the company respond quickly?

The Growth team uses the intake and discovery process to determine the initial direction.

What industries are recommended?

The DunaHub documentation identifies several contractor niches as potential starting points:

pressure washing;
gutter cleaning;
lawn care;
pool service.

These services may be suitable because they are local, easy to explain, and often connected to a specific customer need.

However, no industry is guaranteed to produce a low cost per lead.

Results vary based on:

city;
competition;
season;
service demand;
advertising budget;
offer;
reputation;
landing page;
response time.

A recommended niche should be treated as a potential fit, not a performance promise.

How much does the Growth Package cost?

The current U.S. package structure is:

Tier	Published monthly fee	Listed ad-spend allowance
Starter	$490/month	Up to $250
Plus	$990/month	Up to $500
Premium	$1,990/month	Up to $1,000

The package documentation also states that advertising spend is paid directly to Google or Facebook, while the management fee is paid through DunaHub.

Because the published tier table lists an included ad-spend allowance while the billing section describes direct platform billing, the exact payment structure should be confirmed during onboarding.

This confirmation should clarify:

total management fee;
monthly media budget;
who is charged by the ad platform;
spending limit;
billing date;
whether additional spend requires approval.

The contractor should understand both the service fee and the actual advertising budget before campaigns launch.

What is an advertising management fee?

The management fee pays for the work required to build and operate the campaigns.

It may cover:

strategy;
account setup;
campaign creation;
ad copy;
targeting;
tracking;
CRM setup;
landing page preparation;
lead form configuration;
daily optimization;
weekly reports.

This is separate from the amount used by Google or Meta to deliver the ads unless the written agreement states otherwise.

What is ad spend?

Ad spend is the money used by the advertising platform to display campaigns.

Depending on the platform and campaign type, it may be associated with:

clicks;
impressions;
video views;
calls;
messages;
leads;
conversions.

Ad spend is not automatically profit or revenue.

It purchases opportunities to reach potential customers.

The business still needs to convert those opportunities into:

conversations;
estimates;
proposals;
booked work;
paid invoices.

Why is account ownership important?

Advertising accounts accumulate valuable business data.

This may include:

previous campaign results;
conversion history;
customer audiences;
remarketing audiences;
approved advertisements;
billing records;
platform learning.

When the contractor owns the account, the company retains that history even if the management relationship changes later.

A transparent account structure should make it clear that:

the contractor owns the account;
DunaHub receives management access;
the client controls platform billing;
the client can review performance;
the account does not disappear when management ends.

How does the onboarding process work?

The Growth Package begins through the DunaHub platform.

Step 1: Open the Growth area

The user selects Growth from the sidebar and chooses Get Started.

Step 2: Complete the intake form

The intake collects information such as:

industry;
priority services;
service area;
budget;
business goals;
current marketing;
operating capacity.

The more accurate the information, the easier it is to build a relevant campaign.

Step 3: Wait for the Growth team contact

The DunaHub Growth team contacts the business within two business days.

The discussion may cover:

package selection;
priority service;
market;
campaign platform;
advertising assets;
account access;
offer;
sales process.

Step 4: Complete setup

The setup period can take up to seven days.

During setup, the team may prepare:

ad accounts;
campaigns;
conversion tracking;
landing page;
CRM stages;
public forms;
reporting;
campaign assets.

Step 5: Begin the discovery period

The first two weeks are treated as a cost-per-lead discovery period.

This allows the campaign to begin collecting real market data.

What happens during the first two weeks?

Before a campaign launches, no one knows the exact cost or quality of each future lead.

The discovery period helps answer questions such as:

Which search terms generate inquiries?
Which ads receive relevant clicks?
Which locations respond?
Which creative performs better?
Which landing page message converts?
What is the early cost per lead?
Are the leads qualified?
Can the business respond fast enough?

The Growth team may adjust:

keywords;
negative keywords;
locations;
audiences;
ad copy;
images;
videos;
budgets;
forms;
landing page content.

The first two weeks are not a promise that the campaign will reach a permanent final performance level.

They are an initial period for collecting data and establishing direction.

Is there a guaranteed number of leads?

No.

The Growth Package does not promise a specific number of leads during the discovery period.

A responsible lead generation service cannot guarantee an identical result across every contractor, city, and season.

Lead volume depends on factors such as:

market demand;
competition;
budget;
service area;
pricing;
seasonality;
platform costs;
offer quality;
landing page performance;
customer response.

The team can manage the campaigns and make informed optimizations.

It cannot force customers to submit forms, answer calls, approve estimates, or hire the business.

What is cost per lead?

Cost per lead, or CPL, estimates how much advertising spend was required to generate each inquiry.

The basic calculation is:

Advertising spend ÷ number of leads = cost per lead

Example:

Ad spend: $500;
Leads: 20;
Cost per lead: $25.

CPL is useful, but it does not measure the complete result.

Consider these two campaigns:

Campaign	Leads	Cost per lead	Jobs sold
Campaign A	30	$20	2
Campaign B	12	$40	6

Campaign A produced cheaper leads.

Campaign B produced more customers.

The contractor should also track:

qualified leads;
contact rate;
proposals;
close rate;
average job value;
gross profit;
customer acquisition cost.

What is customer acquisition cost?

Customer acquisition cost measures how much marketing and sales spending was required to gain a paying customer.

A simplified calculation is:

Marketing cost ÷ new customers = customer acquisition cost

Example:

Total marketing cost: $1,000;
New customers: 5;
Acquisition cost: $200.

If the average job produces sufficient gross profit, a $200 acquisition cost may be sustainable.

If the average job produces only $100 of gross profit, the campaign would require a different strategy.

This is why evaluating leads without understanding job economics can be misleading.

What is a qualified lead?

A qualified lead is a potential customer who reasonably matches the contractor’s service.

A lead may be qualified when the person:

lives inside the service area;
requests an offered service;
provides valid contact information;
has a realistic project;
is interested in moving forward;
can make or influence the decision.

Not every submission will be qualified.

Campaigns may also receive:

spam;
employment requests;
supplier inquiries;
people outside the service area;
requests for unrelated work;
customers who are only researching;
incomplete information.

Advertising can improve targeting, but the business still needs a qualification process.

Why is the CRM important?

Generating leads without a CRM can create more confusion instead of more sales.

Contacts may remain spread across:

email;
SMS;
WhatsApp;
Facebook messages;
phone notes;
spreadsheets;
advertising platforms.

With the DunaHub CRM for contractors, each opportunity can have:

customer information;
source;
stage;
owner;
conversation history;
proposal;
follow-up;
job;
final outcome.

The contractor can see not only how many leads arrived, but what happened to them.

How do leads enter the CRM?

Campaigns can direct customers to a landing page with a public form.

When the customer submits the DunaHub lead capture form:

Contact details are collected;
The lead is created automatically;
Source information can be recorded;
The lead enters the pipeline;
The team can begin follow-up.

This avoids the need to copy information manually from an email notification into the CRM.

Why does the landing page matter?

A landing page is the page a customer sees after clicking an advertisement.

It should continue the same promise made in the ad.

For example:

Ad: Professional gutter cleaning in Calgary Landing page: Gutter cleaning details, service area, customer reviews, and estimate form

A poor campaign path would be:

Ad: Gutter cleaning Landing page: Generic homepage describing ten unrelated services

A focused landing page can include:

clear service title;
customer problem;
service benefits;
company information;
service area;
review evidence;
form;
phone number;
direct call to action.

The landing page does not need to be complicated.

It needs to be relevant, clear, mobile-friendly, and easy to use.

What happens after a lead arrives?

The contractor’s response process is essential.

Respond quickly

A potential customer may contact several businesses.

Long delays give competitors time to respond first.

Qualify the request

Confirm:

service needed;
location;
property type;
timing;
project details;
decision-maker.

Collect missing information

Ask for:

photos;
measurements;
address;
access details;
service history;
availability.

Prepare a proposal

The contractor can use DunaHub Visual Proposals to present scope and price.

Follow up

Customers do not always respond after receiving an estimate.

The DunaHub Stage Automations can help create structured follow-up sequences.

Schedule the job

Approved work can be added to the DunaHub Job Scheduling system.

Record the outcome

Mark the opportunity as won or lost.

Without this final information, campaign reporting cannot show which sources produced real sales.

How fast should contractors respond?

The business should respond as soon as reasonably possible during operating hours.

The exact expectation depends on:

service urgency;
customer channel;
staff availability;
business hours;
market competition.

A practical process is:

Assign someone to monitor new leads;
Review the service and location;
Call, text, or email;
Update the CRM stage;
Create the next action;
Continue follow-up until the lead is resolved.

A managed advertising service cannot compensate for an unattended sales pipeline.

What should be included in a contractor landing page?

A strong landing page usually answers several questions quickly.

What service is offered?

The headline should name the service.

Where is it available?

Include the city or service area when relevant.

Why should the customer choose this company?

Use specific differentiators such as:

response process;
experience;
warranty;
service scope;
scheduling;
cleanup;
licensing when applicable.

What should the customer do?

Use one clear action:

Request an Estimate;
Call Now;
Check Availability;
Tell Us About Your Project.

What happens next?

Explain whether the business will:

call the customer;
request photos;
schedule an inspection;
prepare a quote;
confirm a booking.

Clarity reduces uncertainty and improves lead quality.

Example: pressure washing contractor

A pressure washing company wants more driveway and siding projects.

The campaign uses:

before-and-after creative;
a specific service area;
a focused landing page;
a short estimate form.

The customer submits:

name;
phone number;
property address;
service type.

The lead enters the pipeline.

The office requests photos, prepares pricing, sends a proposal, and schedules the approved job.

Example: gutter cleaning company

A homeowner searches for gutter cleaning before the rainy season.

The customer:

Sees a Google ad;
Opens the landing page;
Reviews the service;
Submits an estimate request;
Becomes a CRM lead;
Receives a response;
Approves the price;
Schedules the service.

The campaign created the opportunity. The CRM and sales process converted it.

Example: lawn care business

A lawn care company wants recurring maintenance clients.

The campaign focuses on:

mowing;
seasonal cleanup;
recurring property care;
local service area.

The form asks whether the customer needs:

one-time work;
weekly service;
biweekly service;
seasonal cleanup.

This information helps the office identify higher-value recurring opportunities.

Example: pool service company

A pool company advertises recurring cleaning and maintenance.

The landing page explains:

service frequency;
basic inclusions;
geographic coverage;
estimate process.

The CRM pipeline separates:

new inquiries;
qualified pool owners;
estimates;
recurring accounts;
lost opportunities.

This allows the company to compare lead volume with new monthly service agreements.

How long should contractors run a campaign?

The first two weeks are used for discovery, but that does not mean a campaign is fully evaluated after exactly 14 days.

Some services and markets require more data.

A campaign should not be stopped after one or two days simply because no sale occurred immediately.

At the same time, a business should not continue spending indefinitely without reviewing:

click quality;
lead volume;
lead quality;
response time;
proposals;
jobs sold;
profitability.

The decision should use enough data to be meaningful.

How can contractors improve lead quality?

Advertise a specific service

A focused campaign usually creates clearer intent than advertising every service at once.

Define the service area

Avoid paying for leads the company cannot serve.

Use accurate ad copy

Do not promise discounts, availability, or results the contractor cannot deliver.

Match the landing page to the ad

The customer should immediately find the service that was advertised.

Ask useful qualification questions

Collect enough information to evaluate the request without making the form excessively long.

Explain the next step

Tell the customer what will happen after submission.

Respond quickly

Even a qualified lead can lose value when ignored.

Track the final outcome

Campaign optimization improves when the business records which leads become jobs.

What metrics should contractors track?

Advertising metrics

ad spend;
impressions;
clicks;
click-through rate;
cost per click;
leads;
cost per lead.

Sales metrics

valid leads;
contact rate;
qualified leads;
estimates;
proposals;
jobs won;
close rate.

Financial metrics

average job value;
customer acquisition cost;
revenue;
gross profit;
return on advertising spend.

A campaign that generates many cheap leads may still perform poorly if none become profitable jobs.

Common lead generation mistakes

Expecting guaranteed leads

Market performance cannot be guaranteed.

Confusing clicks with customers

A click is only an initial interaction.

Ignoring the landing page

A weak page can waste qualified traffic.

Responding too slowly

New leads should have a clear owner.

Failing to use the CRM

Untracked opportunities cannot be evaluated accurately.

Measuring only cost per lead

Lead quality and sales matter more than CPL alone.

Advertising too many services with a small budget

A limited budget usually requires a focused starting point.

Using an oversized service area

Broad targeting can produce expensive or impractical leads.

Hiding important conditions

Clear information can improve qualification.

Stopping during the first days

Early performance may not provide enough data.

Failing to record won and lost leads

The Growth team needs sales outcomes to understand business impact.

Assuming ads can fix operational problems

Advertising cannot solve poor customer service, inaccurate pricing, or unavailable crews.

Growth Package readiness checklist

Before starting, confirm:

Summary: how does the DunaHub Growth Package work?

The DunaHub Growth Package is a done-for-you lead generation service for contractors and local service businesses.

It combines:

managed Google Ads;
managed Facebook Ads;
daily campaign optimization;
weekly reports;
configured CRM pipeline;
landing page;
public forms;
performance dashboard;
client-owned advertising accounts.

The current published tiers are:

Starter: $490 per month, with up to $250 in listed ad spend;
Plus: $990 per month, with up to $500 in listed ad spend;
Premium: $1,990 per month, with up to $1,000 in listed ad spend.

The Growth team contacts the business within two business days after the intake form is submitted. Setup can take up to seven days. The first two weeks are used for CPL discovery, and no specific lead volume is promised.

The package creates a connected system:

Advertising → Landing page → Lead form → CRM → Follow-up → Proposal → Job

Frequently Asked Questions

What is the DunaHub Growth Package?

It is a managed lead generation service that combines advertising, a landing page, lead forms, CRM setup, tracking, and reporting.

Which advertising platforms are supported?

The package can use Google Ads and/or Facebook Ads, including placements across Meta platforms.

How much does the Starter package cost?

The current published Starter tier is $490 per month and lists up to $250 in ad spend.

How much does the Plus package cost?

The Plus tier is $990 per month and lists up to $500 in ad spend.

How much does the Premium package cost?

The Premium tier is $1,990 per month and lists up to $1,000 in ad spend.

Is ad spend included?

The published tier table lists ad-spend allowances, while the billing notes state that media is paid directly to Google or Facebook. Confirm the exact arrangement during onboarding.

Who owns the advertising account?

The client owns the account.

Is a landing page included?

Yes. The package includes a landing page or connected auto-generated website structure.

Do leads enter the CRM?

Yes. Leads are sent directly into the configured pipeline.

Are campaigns optimized regularly?

The documentation includes daily optimization and weekly reporting.

How long does setup take?

Setup can take up to seven days.

When will the Growth team contact me?

The team contacts the business within two business days after the intake form is submitted.

What happens during the first two weeks?

The first two weeks are used to discover the early cost per lead and gather campaign data.

Is a specific number of leads guaranteed?

No. The package does not promise a specific lead volume.

Which contractor niches are recommended?

The documentation identifies pressure washing, gutter cleaning, lawn care, and pool service as recommended starting niches.

Does a recommended niche guarantee a low CPL?

No. Cost and lead quality vary by market, competition, budget, season, and business process.

Does the Growth Package replace the CRM plan?

No. The Growth Package is a managed marketing service connected to the DunaHub CRM platform.

Can I cancel my advertising account access?

The client owns the account and controls access permissions.

Start building a connected lead generation system

Want managed ads without building the campaigns, landing page, forms, and CRM workflow by yourself?

Create your DunaHub account, open the Growth area, and complete the intake form to begin the evaluation process.